Marketing Research on McDonalds (Australia) Essay

Marketing Research on McDonalds (Australia) - Essay ExampleIt can be said that the market efforts for any proceeds or service should always be line with the SMART framework. The SMART framework which essentially focuses on the guidelines related to specific, measurable, achievable, realistic and timed parameters helps to develop a extremely integrated marketing project within a time bound frame (Stone, 2001, p.15). The SMART objectives when implemented in a marketing plan in a properly organized and phased out manner helps tremendously to the process of increasing the productivity of the marketing plan (Mullin, 2010, p. 34). However, the following processes can be followed for the purpose of implementation of SMART objectives within the marketing plan aimed to bring focus and generate consumer interest on the globally present McDonalds shuffle in the Australian market. Specific In order to increase the effectiveness of the marketing plans, McDonalds should focus towards a specif ic group of consumers or the relevant objective audience. Identifying the specific consumer needs with regards to demography and age group, will lead to the better conversion and increased sales for the products of McDonalds in the Australian region, while effectively difficult to generate advantage from the need fulfillment perspective. Measurable For the purpose of better targeting, demand estimation as rise as measuring the effectiveness of the marketing plan, McDonalds should employ various strategies related to data analytics to increase the relevancy of the marketing exercise. Achievable After the process of effective demand forecasting as well as the estimation of the target audience, effective stage setting of targets on a monthly basis has to be made for the forward growth of the business. Focus should be on the point of setting sustainable and achievable target growths for the process of generating motivation of the sales team. Realistic Effective consumer data analysis has to be through with(p) for promoting setting of realistic goals while taking into account the various parameters related to change factors. Timed While designing the marketing exercise, McDonalds should focus on setting a time limit for each activity in the marketing plan. The process of setting a time limit should comprise of setting a time limit for the development and designing of a new product or service. The time limit should also be fixed on decision making the duration of employing the various mediums for the process of value communication of the product or service in the Australian market. Timing the marketing activities is essentially important as this helps in generating a measure of the level of effectiveness of the various departments of the organization as well as the relevancy and effectiveness of the various platforms of marketing. 2. Having a highly effective and attractive positioning statement in the forefront of the marketing campaigns is a highly vital fact or as it can hold the key fruit to the making or breaking point related to the success of the marketing campaigns. The reason behind it is associated with the fact that the positioning statement helps in the process of realization of the brand by the target audience as well as the competitors at large, while increasingly creating favorable points of difference with rival brands (Capon & Hulbert, 2007, p. 253). It can be said that the target audience which essentially comprises of the consumers of the Australian market prefer to have a food packaging which clearly highlights the