Undue Influence

As James Munby firmly stated, â€Å"it is impossible to define, and difficult even to describe, at what point at which the influence becomes, in the eye of law, undue. † The doctrine of undue influence has been agreed upon as â€Å"the ground of relief developed by the courts of equity as a court of conscience. † It is an ordinary behaviour to influence individuals and persuade them to enter into transactions. However, the aim is to ensure that the influence exercised is not abused.On the grounds of these concepts, it is impossible to set a flawless higher definitive criterion to be directly applied in every case to recognize whether undue influence had been exercised or not. Attempting to do that has been problematic. Firstly, courts have not been able to always distinguish between undue influence and unconscionability dealing. Secondly, titles categorizing undue influence as either â€Å"claimant-sided† or â€Å"defendant-sided† have not been successful in presenting undue influence as an independent doctrine.Thirdly, subdividing undue influence into categories and setting rules under them increased the possibility of misconceptions arising. Since undue influence is an equitable doctrine, the criteria set to define it ought to only provide a framework for judges to exercise their jurisdiction. Hence, it allows them to assess cases flexibly based on the particulate facts provided rather than looking at undue influence as a common law doctrine and applying the rules set strictly.A main difficulty in attempting to set a comprehensive definitive description of undue influence is its numerous resemblances with the unconscionability notion. The usage of the word â€Å"unconscionable† in describing undue influence has established an opinion that it is based on the Unconscionability Bargains doctrine. Furthermore, misconception can be recognized in the case Lloyds Bank Plc v Lucken, where Mr. Lucken had pressured Mrs. Lucken to obta in a loan using her house’s security. Mrs. Lucken ultimately agreed to Mr. Lucken’s request, and the money was lent to one of Mr.Lucken's eventually failing businesses. She later claimed that the charge was impeachable because Mr. Lucken had exercised undue influence upon her. The Court of Appeal refused relief disputing that the pressure placed was not â€Å"unconscionable. † Tending to define undue influence in an excessive precise manner using the word â€Å"unconscionable† has rather caused confusion and difficulty in terms of separating it from unconscionability dealing. Therefore, even if the two doctrines share similarities, they should still be distinguished.Undue Influence is concerned with â€Å"the quality of the consent or assent of the weaker party,† while unconscionable dealing is concerned with â€Å"the conduct of the stronger party in attempting to enforce, or retain the benefit of, a dealing with a person under a special disabili ty in circumstances where it is not consistent with equity. † Legal certainty requires that they be distinct; hence there should not be an attempt to limit undue influence under a precise definition unless it would be used to represent and clarify that it is an independent doctrine.There has been an ongoing debate on whether undue influence is categorized as a â€Å"claimant-oriented† or â€Å"defendant-oriented† doctrine. The defendant approach suggests that it is â€Å"illegitimate† or â€Å"unconscionable. † As Lord Hoffman stated in R v Attorney-General for England and Wales, â€Å"undue influence has concentrated in particular upon the unfair exploitation by one party of a relationship which gives him ascendancy or intense over the other. † Including â€Å"unacceptable means† and â€Å"unfair exploitation† within the definition makes it powerfully appear as defendant focused.Furthermore, claimant-sided orientation defines t he influence as being â€Å"overbearing† and â€Å"too high. † It originally aimed to differentiate unconscionability from undue influence, but rather obliquely connected it to another doctrine. It was pointed by Birks and Chin when they said, â€Å"Some jurists will still be attracted by the simplicity of the defendant-sided analysis, and they will point out, correctly, that the number of cases in which there is no unconscionable behaviour is very small†¦If there are two doctrines, there are two doctrines†¦The correct approach will be to treat both undue influence and duress as plaintiff-sided factors which ground relief based on a degree of impairment of the plaintiff's capacity to make decisions. † Even though they tend to separate the two doctrines, they still tend to relate it to duress. A new approach can be taken -that presents undue influence as a flexible doctrine- including the presence of flaws within the claimant and defendant oriented defi nitions.It can be said that undue influence can be both â€Å"excessive† (claimant-focused) and used in an â€Å"improper† or â€Å"unconscionable† manner (defendant-focused) depending on the facts of the case. Some of cases set under presumed undue influence had been miscategorised after directly applying the rules rather than interpreting the facts valuably. To prove that presumed undue influence has been exercised, the claimant has to establish â€Å"a relationship of trust and confidence† and consequently prove a â€Å"transaction that calls for an explanation. Scepticism is apparent, as shown by Lord Browne Wilkinson when he describes those certain relationships as â€Å"a matter of law [that] raise the presumption that undue influence has been exercised. † In other words, the relationship itself might give rise to a presumption of undue influence as applied under the two requirements. It should be observed each relationship should be interpr eted individually rather than being grouped into a certain type. If jurists apply the rules rigorously, they will only be; as Lord Nicholls refers to in Etridge, presuming that influence exists.Presumed undue influence taxonomy appears to have characteristics that divert undue influence from its essence meaning. It had been subdivided into firstly, â€Å"certain relationships as a matter of law raise the presumption that undue influence had been exercised,† and secondly, that â€Å"the complainant proves the existence of a relationship under which the complainant generally reposed trust and confidence in the wrongdoer. † Even if certain relationships do fall under the categories, they should not override the evidence set in the case facts that show whether undue influence has been exercised.It is supported by Lord Nicholls of Birkenhead when he says, â€Å"The types of relationship, such as parent and child, in which this principle falls to be applied, cannot be liste d exhaustively. Relationships are infinitely various†¦It would be absurd for the law to preserve that every gift by a child to a parent, or every transaction between a client and his solicitor or between a patient and his doctor, was brought about by undue influence. † Due to the flaws within their definitions, the subdivisions set under presumed undue influence would only aid in describing the various parameters of previous cases.However, once jurists intend to view them as firm rules that should be applied to any case that seems to relate to a certain criteria, they will be contradicting the overall idea that the doctrine is equitable. Flaws within the definition of actual undue influence caused it to overlap with other doctrines, hence emerging to misinform its overall implication. In Royal Bank of Scotland plc v Etridge , Lord Hobhouse defined it as â€Å"an equitable wrong committed by the dominant party against the other which makes it unconscionable for the domina nt party to enforce his legal rights against he other. † Also, Lord Nicholls emphasized that uncertainty builds up after subdividing the doctrine to actual undue influence, as it â€Å"compromises overt acts of improper pressure over or in such as unlawful threats. † Thus, it has â€Å"much overlap with the principle of duress as this principle has subsequently developed. † Flaws within the definition are evident, since it doesn’t seem to directly reflect a complete definition of undue influence that doesn’t overlap with other doctrines.Furthermore, in Bank of Credit and Commerce International SA v Aboody, the Court of Appeal dismissed the appeal because it had not been shown that the transactions were manifestly disadvantageous to Mrs. Aboody, because even though Mr. Aboody had unduly influenced her, he had not acted with any improper motive. It appears that the Court of Appeal; after recognising that the case is similar with others which had previ ously been classified as actual undue influence cases, had directly applied the rules set strictly under it without recognising that equity cases are variant and can be each judged valuably by their unique facts.The nature of the requirement â€Å"manifestly disadvantageous† was not used as its originator Lord Scarman had intended. This had been shown in the earlier case Bank of Credit and Commerce International SA v Aboody. â€Å"In a narrow sense, such a transaction plainly ‘manifestly' is disadvantageous to the wife. She undertakes a serious financial obligation, and in return she personally receives nothing. But that would be to a relationship of solicitor and client or medical advisor and patient, in the case of husband and wife there are intent reasons why such a transaction may well be for her benefit. The latter extract added the factor of â€Å"intention. † Intention appears to be a subjective matter that would be proven under the facts of a certain cas e, rather than applying the rules set under the categories of undue influence. Such cases therefore, â€Å"cannot be approached solely on a mathematical basis: it involves a value judgment. † This directly relates to the original nature of undue influence, where its flexibility should be granted rather than it being applied under regulations.The label â€Å"manifestly disadvantageous† should not be rejected, but only be set to clarify possibilities of what Lords may adopt in certain undue influence cases as Lord Scarman has proposed in National Westminster Bank Plc v Morgan. Overall, since it is a well vitiated concept known to be an equitable jurisdiction, courts should apply the doctrine of undue influence flexibly based on the facts of the case. There have been many subdivisions and titles that were set under undue influence. Firstly, arguments on whether undue influence is claimant-oriented or defendant-oriented.Secondly, divisions that are known as actual and pres umed undue influence (as well as subdivisions and requirements under them). Such criteria can be useful in describing the different parameters on what undue influence is generally all about. However, if the intention is to use it strictly to decide whether undue influence has been exercised or not, the flaws within their definitions might lead to misconceptions. Accordingly, returning to the basic definition that has been agreed upon would reduce the bewilderment and increase the possibilities that courts make correct jurisdictions. ——————————————- [ 2 ]. Bank of Scotland v Bennett [1997] 1 F. L. R. 801. [ 3 ]. Stone R. and Cunnington, R. : Text, Cases and Materials on Contract Law ( Routledge-Cavendish, Oxon 2007) 749 [ 4 ]. Devenny and Chandler , Unconscionability and the Taxonomy of Undue Influence [2007] JBL 541 [ 5 ]. [1998] 4 All E. R. 738 [ 6 ]. Devenny and Chandler , Unconsciona bility and the Taxonomy of Undue Influence [2007] JBL 541 [ 7 ]. Stone R. and Cunnington, R. : Text, Cases and Materials on Contract Law ( Routledge-Cavendish, Oxon 2007) 753 [ 8 ]. ibid 752 [ 9 ]. [2003] UK PC 22 [ 10 ]. McKendrick, E.Contract Law (6th edn Palgrave MacMillan, New York 2005) [ 11 ]. Stone R. and Cunnington, R. : Text, Cases and Materials on Contract Law ( Routledge-Cavendish, Oxon 2007) 752 [ 12 ]. Birks, P and Chin, NY, â€Å" On the nature of undue influence† , in Beatson, J and Friedmann, D (eds), Good Faith and Fault in Contract Law ( Clarendon, Oxford 1995) 95 [ 13 ]. ibid 758 [ 14 ]. Barclays Bank v O'Brien [1994] A. C. 180 at 189 [ 15 ]. Enonchong, N. â€Å"Presumed undue influence: continuing misconceptions? † (2005) LQR (accessed 12 December 2008) [ 16 ]. Royal Bank of Scotland plc v Etridge [2002] 2 AC 773 [ 17 ]. Stone R. and Cunnington, R. Text, Cases and Materials on Contract Law ( Routledge-Cavendish, Oxon 2007) 758-759 [ 18 ]. Royal Bank of Scotland plc v Etridge [2002] 2 AC 773 [ 19 ]. [2002] 2 AC 773 [ 20 ]. McKendrick, E. Contract Law   (6th edn Palgrave Macmillan, New York 2005) 365 [ 21 ]. ibid [ 22 ]. [1990] 1 Q. B. 923 at 953 [ 23 ]. Stone R. and Cunnington, R. : Text, Cases and Materials on Contract Law ( Routledge-Cavendish, Oxon 2007) 756-757 [ 24 ]. Collins , H. The Law of Contract (4th edn LexisNexis, London 2003) 144-145 [ 25 ]. Devenny and Chandler , Unconscionability and the Taxonomy of Undue Influence [2007] JBL 541 [ 26 ]. [1985] 1 AC 686 at 709

The Twilight Saga 2: New Moon Chapter 15 PRESSURE

IT WAS SPRING BREAK IN FORKS AGAIN. WHEN I WOKE UP on Monday morning, I lay in bed for a few seconds absorbing that. Last spring break, I'd been hunted by a vampire, too. I hoped this wasn't some kind of tradition forming. Already I was falling into the pattern of things in La Push. I'd spent Sunday mostly on the beach, while Charlie hung out with Billy at the Blacks' house. I was supposed to be with Jacob, but Jacob had other things to do, so I wandered alone, keeping the secret from Charlie. When Jacob dropped in to check on me, he apologized for ditching me so much. He told me his schedule wasn't always this crazy, but until Victoria was stopped, the wolves were on red alert. When we walked along the beach now, he always held my hand. This made me brood over what Jared had said, about Jacob involving his â€Å"girlfriend.† I supposed that that was exactly what it looked like from the outside. As long as Jake and I knew how it really was, I shouldn't let those kinds of assumptions bother me. And maybe they wouldn't, if I hadn't known that Jacob would have loved for things to be what they appeared. But his hand felt nice as it warmed mine, and I didn't protest. I worked Tuesday afternoonJacob followed me on his bike to make sure I arrived safelyand Mike noticed. â€Å"Are you dating that kid from La Push? The sophomore?† He asked, poorly disguising the resentment in his tone. I shrugged. â€Å"Not in the technical sense of the word. I do spent most of my time with Jacob, though. He's my best friend.† Mike's eyes narrowed shrewdly. â€Å"Don't kid yourself, Bella. The guy's head over heels for you.† â€Å"I know,† I sighed. â€Å"Life is complicated.† â€Å"And girls are cruel,† Mike said under his breath. I supposed that was an easy assumption to make, too. That night, Sam and Emily joined Charlie and me for dessert at Billy's house. Emily brought a cake that would have won over a harder man than Charlie. I could see, as the conversation flowed naturally through a range of casual subjects, that any worries Charlie might have harbored about gangs in La Push were being dissolved. Jake and I skipped out early, to get some privacy. We went out to his garage and sat in the Rabbit. Jacob leaned his head back, his face drawn with exhaustion. â€Å"You need some sleep, Jake.† â€Å"I'll get around to it.† He reached over and took my hand. His skin was blazing on mine. â€Å"Is that one of those wolf things?† I asked him. â€Å"The heat, I mean.† â€Å"Yeah. We run a little warmer than the normal people. About one-oh-eight, one-oh-nine. I never get cold anymore. I could stand like this†he gestured to his bare torso†in a snowstorm and it wouldn't bother me. The flakes would turn to rain where I stood.† â€Å"And you all heal fastthat's a wolf thing, too?† â€Å"Yeah, wanna see? It's pretty cool.† His eyes flipped open and he grinned. He reached around me to the glove compartment and dug around for a minute. His hand came out with a pocketknife. â€Å"No, I do not want to see!† I shouted as soon as I realized what he was thinking. â€Å"Put that away!† Jacob chuckled, but shoved the knife back where it belonged. â€Å"Fine. It's a good thing we heal, though. You can't go see just any doctor when you're running a temperature that should mean you're dead.† â€Å"No, I guess not.† I thought about that for a minute. â€Å" And being so bigthat's part of it? Is that why you're all worried about Quil?† â€Å"That and the fact that Quil's grandfather says the kid could fry an egg on his forehead.† Jacob's face turned hopeless. â€Å"It won't be long now. There's no exact age it just builds and builds and then suddenly† He broke off, and it was a moment before he could speak again. â€Å"Sometimes, if you get really upset or something, that can trigger it early. But I wasn't upset about anythingI was happy.† He laughed bitterly. â€Å"Because of you, mostly. That's why it didn't happen to me sooner. Instead it just kept on building up inside meI was like a time bomb. You know what set me off? I got back from that movie and Billy said I looked weird. That was all, but I just snapped. And then II exploded. I almost ripped his face offmy own father!† He shuddered, and his face paled. â€Å"Is it really bad, Jake?† I asked anxiously, wishing I had some way to help him. â€Å"Are you miserable?† â€Å"No, I'm not miserable,† he told me. â€Å"Not anymore. Not now that you know. That was hard, before.† He leaned over so that his cheek was resting on top of my head. He was quiet for a moment, and I wondered what he was thinking about. Maybe I didn't want to know. â€Å"What's the hardest part?† I whispered, still wishing I could help. â€Å"The hardest part is feeling out of control,† he said slowly. â€Å"Feeling like I can't be sure of myselflike maybe you shouldn't be around me, like maybe nobody should. Like I'm a monster who might hurt somebody. You've seen Emily. Sam lost control of his temper for just one second and she was standing too close. And now there's nothing he can ever do to put it right again. I hear his thoughtsI know what that feels like â€Å"Who wants to be a nightmare, a monster? â€Å"And then, the way it comes so easily to me, the way I'm better at it than the rest of themdoes that make me even less human than Enbry or Sam? Sometimes I'm afraid that I'm losing myself.† â€Å"Is it hard? To find yourself again?† â€Å"At first,† he said. â€Å"It takes some practice to phase back and forth. But it's easier tor me.† â€Å"Why?† I wondered. â€Å"Because Ephraim Black was my father's grandfather, and Quil Ateara was my mother's grandfather.† â€Å"Quil?† I asked in confusion. â€Å"His great-grandfather,† Jacob clarified. â€Å"The Quil you know is my second cousin.† â€Å"But why does it matter who your great-grandfathers are?† â€Å"Because Ephraim and Quil were in the last pack. Levi Uley was the third. It's in my blood on both sides. I never had a chance. Like Quil doesn't have a chance.† His expression was bleak. â€Å"What's the very best part?† I asked, hoping to cheer him up. â€Å"The best part,† he said, suddenly smiling again, â€Å"is the speed.† â€Å"Better than the motorcycles?† He nodded, enthusiastic. â€Å"There's no comparison.† â€Å"How fast can you ?† â€Å"Run?† he finished my question. â€Å"Fast enough. What can I measure it by? We caught what was his name? Laurent? I imagine that means more to you than it would to someone else.† It did mean something to me. I couldn't imagine thatthe wolves running faster than a vampire. When the Cullens ran, they all but turned invisible with speed. â€Å"So, tell me something I don't know,† he said. â€Å"Something about vampires. How did you stand it, being around them? Didn't it creep you out?† â€Å"No,† I said curtly. My tone made him thoughtful for a moment. â€Å"Say, why'd your bloodsucker kill that James, anyway?† he asked suddenly. â€Å"James was trying to kill meit was like a game for him. He lost. Do you remember last spring when I was in the hospital down in Phoenix?† Jacob sucked in a breath. â€Å"He got that close?† â€Å"He got very, very close.† I stroked my scar. Jacob noticed, because he held the hand I moved. â€Å"What's that?† He traded hands, examining my right. â€Å"This is your funny scar, the cold one.† He looked at it closer, with new eyes, and gasped. â€Å"Yes, it's what you think it is,† I said. â€Å"James bit me.† His eyes bulged, and his face turned a strange, sallow color under the russet surface. He looked like he was about to be sick. â€Å"But if he bit you ? Shouldn't you be ?† He choked. â€Å"Edward saved me twice,† I whispered. â€Å"He sucked the venom outyou know, like with a rattlesnake.† I twitched as the pain lashed around the edges of the hole. But I wasn't the only one twitching. I could feel Jacob's whole body trembling next to mine. Even the car shook. â€Å"Careful, Jake. Easy. Ca in down.† â€Å"Yeah,† he panted. â€Å"Calm.† He shook his head back and forth quickly. After a moment, only his hands were shaking. â€Å"You okay?† â€Å"Yeah, almost. Tell me something else. Give me something else to think about.† â€Å"What do you want to know?† â€Å"I don't know.† He had his eyes closed, concentrating. â€Å"The extra stuff I guess. Did any of the other Cullens have extra talents? Like the mind reading?† I hesitated a second. This felt like a question he would ask of his spy, not his friend. But what was the point of hiding what I knew? It didn't matter now, and it would help him control himself. So I spoke quickly, the image of Emily's ruined face in my mind, and the hair rising on my arms. I couldn't imagine how the russet wolf would fit inside the RabbitJacob would tear the whole garage apart if he changed now. â€Å"Jasper could sort of control the emotions of the people around him. Not in a bad way, just to calm someone down, that kind of thing. It would probably help Paul a lot,† I added, teasing weakly. â€Å"And then Alice could see things that were going to happen. The future, you know, but not absolutely. The things she saw would change when someone changed the path they were on† Like how she'd seen me dying and she'd seen me becoming one of them. Two things that had not happened. And one that never would. My head started to spinI couldn't seem to pull in enough oxygen from the air. No lungs. Jacob was entirely in control now, very still beside me. â€Å"Why do you do that?† he asked. He tugged lightly at one of my arms, which was bound around my chest, and then gave up when it wouldn't come loose easily. I hadn't even realized I'd moved them. â€Å"You do that when you're upset. Why?† â€Å"It hurts to think about them,† I whispered. â€Å"It's like I can't breathe like I'm breaking into pieces†It was bizarre how much I could tell Jacob now. We had no more secrets. He smoothed my hair. â€Å"It's okay, Bella, it's okay. I won't bring it up again. I'm sorry.† â€Å"I'm fine.† I gasped. â€Å"Happens all the time. Not your fault.† â€Å"We're a pretty messed-up pair, aren't we?† Jacob said. â€Å"Neither one of us can hold our shape together right.† â€Å"Pathetic,† I agreed, still breathless. â€Å"At least we have each other,† he said, clearly comforted by the thought. I was comforted, too. â€Å"At least there's that,† I agreed. And when we were together, it was fine. But Jacob had a horrible, dangerous job he felt compelled to do, and so I was often alone, stuck in La Push for safety, with nothing to do to keep my mind off any of my worries. I felt awkward, always taking up space at Billy's. I did some studying for another Calculus test that was coming up next week, but I could only look at math for so long. When I didn't have something obvious to do in my hands, I felt like I ought to be making conversation with Billythe pressure of normal societal rules. But Billy wasn't one for filling up the long silences, and so the awkwardness continued. I tried hanging out at Emily's place Wednesday afternoon, for a change. At first it was kind of nice. Emily was a cheerful person who never sat still. I drifted behind her while she flitted around her little house and yard, scrubbing at the spotless floor, pulling a tiny weed, fixing a broken hinge, tugging a string of wool through an ancient loom, and always cooking, too. She complained lightly about the increase in the boys' appetites from all their extra running, but it was easy to see she didn't mind taking care of them. It wasn't hard to be with herafter all, we were both wolf girls now. But Sam checked in after I'd been there for a few hours. I only stayed long enough to ascertain that Jacob was fine and there was no news, and then I had to escape. The aura of love and contentment that surrounded them was harder to take in concentrated doses, with no one else around to dilute it. So that left me wandering the beach, pacing the length of the rocky crescent back and forth, again and again. Alone time wasn't good for me. Thanks to the new honesty with Jacob, I'd been talking and thinking about the Cullens way too much. No matter how I tried to distract myselfand I had plenty to think of: I was honestly and desperately worried about Jacob and his wolf-brothers, I was terrified for Charlie and the others who thought they were hunting animals, I was getting in deeper and deeper with Jacob without ever having consciously decided to progress in that direction and I didn't know what to do about itnone of these very real, very deserving of thought, very pressing concerns could take my mind off the pain in my chest for long. Eventually, I couldn't even walk anymore, because I couldn't breathe. I sat down on a patch of semidry rocks and curled up in a ball. Jacob found me like that, and I could tell from his expression that he understood. â€Å"Sorry,† he said right away. He pulled me up from the ground and wrapped both arms around my shoulders. I hadn't realized that I was cold until then. His warmth made me shudder, but at least I could breathe with him there. â€Å"I'm ruining your spring break,† Jacob accused himself as we walked back up the beach. â€Å"No, you're not. I didn't have any plans. I don't think I like spring breaks, anyway.† â€Å"I'll take tomorrow morning off. The others can run without me. We'll do something fun.† The word seemed out of place in my life right now, barely comprehensible, bizarre. â€Å"Fun?† â€Å"Fun is exactly what you need. Hmm† he gazed out across the heaving gray waves, deliberating. As his eyes scanned the horizon, he had a flash of inspiration. â€Å"Got it!† he crowed. â€Å"Another promise to keep.† â€Å"What are you talking about?† He let go of my hand and pointed toward the southern edge of the beach, where the flat, rocky half-moon dead-ended against the sheer sea cliffs. I stared, uncomprehending. â€Å"Didn't I promise to take you cliff diving?† I shivered. â€Å"Yeah, it'll be pretty coldnot as cold as it is today. Can you feel the weather changing? The pressure? It will be warmer tomorrow. You up for it?† The dark water did not look inviting, and, from this angle, the cliffs looked even higher than before. But it had been days since I'd heard Edward's voice. That was probably part of the problem. I was addicted to the sound of my delusions. It made things worse if I went too long without them. Jumping off a cliff was certain to remedy that situation. â€Å"Sure, I'm up for it. Fun.† â€Å"It's a date,† he said, and draped his arm around my shoulders. â€Å"Okaynow let's go get you some sleep.† I didn't like the way the circles under his eyes were beginning to look permanently etched onto his skin. I woke early the next morning and snuck a change of clothes out to the truck. I had a feeling that Charlie would approve of today's plan just about as much as he would approve of the motorcycle. The idea of a distraction from all my worries had me almost excited. Maybe it would be fun. A date with Jacob, a date with Edward I laughed darkly to myself. Jake could say what he wanted about us being a messed-up pairI was the one who was truly messed up. I made the werewolf seem downright normal. I expected Jacob to meet me out front, the way he usually did when my noisy truck announced my arrival. When he didn't, I guessed that he might still be sleeping. I would waitlet him get as much rest as he could. He needed his sleep, and that would give the day time to warm a bit more. Jake had been right about the weather, though; it had changed in the night. A thick layer of clouds pressed heavily on the atmosphere now, making it almost sultry; it was warm and close under the gray blanket. I left my sweater in the truck. I knocked quietly on the door. â€Å"C'mon in, Bella,† Billy said. He was at the kitchen table, eating cold cereal. â€Å"Jake sleeping?† â€Å"Er, no.† He set his spoon down, and his eyebrows pulled together. â€Å"What happened?† I demanded. I could tell from his expression that something had. â€Å"Embry, Jared, and Paul crossed a fresh trail early this morning. Sam and Jake took off to help. Sam was hopefulshe's hedged herself in beside the mountains. He thinks they have a good chance to finish this.† â€Å"Oh, no, Billy,† I whispered. â€Å"Oh, no.† He chuckled, deep and low. â€Å"Do you really like La Push so well that you want to extend your sentence here?† â€Å"Don't make jokes, Billy. This is too scary for that.† â€Å"You're right,† he agreed, still complacent. His ancient eyes were impossible to read. â€Å"This one's tricky.† I bit my lip. â€Å"It's not as dangerous for them as you think it is. Sam knows what he's doing. You're the one that you should worry about. The vampire doesn't want to fight them. She's just trying to find a way around them to you.† â€Å"How does Sam know what he's doing?† I demanded, brushing aside his concern for me. â€Å"They've only killed just the one vampirethat could have been luck.† â€Å"We take what we do very seriously, Bella. Nothing's been forgotten. Everything they need to know has been passed down from father to son for generations.† That didn't comfort me the way he probably intended it to. The memory of Victoria, wild, catlike, lethal, was too strong in my head. If she couldn't get around the wolves, she would eventually try to go through them. Billy went back to his breakfast; I sat down on the sofa and flipped aimlessly though the TV channels. That didn't last long. I started to feel closed in by the small room, claustrophobic, upset by the fact that I couldn't see out the curtained windows. â€Å"I'll be at the beach,† I told Billy abruptly, and hurried out the door. Being outside didn't help as much as I'd hoped. The clouds pushed down with an invisible weight that kept the claustrophobia from easing. The forest seemed strangely vacant as I walked toward the beach. I didn't see any animalsno birds, no squirrels. I couldn't hear any birds, either. The silence was eerie; there wasn't even the sound of wind in the trees. I knew it was all just a product of the weather, but it still made me edgy. The heavy, warm pressure of the atmosphere was perceptible even to my weak human senses, and it hinted at something major in the storm department. A glance at the sky backed this up; the clouds were churning sluggishly despite the lack of breeze on the ground. The closest clouds were a smoky gray, but between the cracks I could see another layer that was a gruesome purple color. The skies had a ferocious plan in store for today. The animals must be bunkering down. As soon as I reached the beach, I wished I hadn't comeI'd already had enough of this place. I'd been here almost every day, wandering alone. Was it so much different from my nightmares? But where else to go? I trudged down to the driftwood tree, and sat at the end so that I could lean against the tangled roots. I stared up at the angry sky broodingly, waiting for the first drops to break the stillness. I tried not to think about the danger Jacob and his friends were in. Because nothing could happen to Jacob. The thought was unendurable. I'd lost too much alreadywould fate take the last few shreds of peace left behind? That seemed unfair, out of balance. But maybe I'd violated some unknown rule, crossed some line that had condemned me. Maybe it was wrong to be so involved with myths and legends, to turn my back on the human world. Maybe No. Nothing would happen to Jacob. I had to believe that or I wouldn't be able to function. â€Å"Argh!† I groaned, and jumped off the log. I couldn't sit still; it was worse than pacing. I'd really been counting on hearing Edward this morning. It seemed like that was the one thing that might make it bearable to live through this day. The hole had been festering lately, like it was getting revenge for the times that Jacob's presence had tamed it. The edges burned. The waves picked up as I paced, beginning to crash against the rocks, but there was still no wind. I felt pinned down by the pressure of the storm. Everything swirled around me, but it was perfectly still where I stood. The air had a faint electric chargeI could feel the static in my hair. Farther out, the waves were angrier than they were along the shore. I could see them battering against the line of the cliffs, spraying big white clouds of sea foam into the sky. There was still no movement in the air, though the clouds roiled more quickly now. It was eerie lookinglike the clouds were moving by their own will. I shivered, though I knew it was just a trick of the pressure. The cliffs were a black knife edge against the livid sky. Staring at them, I remembered the day Jacob had told me about Sam and his â€Å"gang.† I thought of the boysthe werewolvesthrowing themselves into the empty air. The image of the falling, spiraling figures was still vivid in my mind. I imagined the utter freedom of the fall I imagined the way Edward's voice would have sounded in my headfurious, velvet, perfect The burning in my chest flared agonizingly. There had to be some way to quench it. The pain was growing more and more intolerable by the second. I glared at the cliffs and the crashing waves. Well, why not? Why not quench it right now? Jacob had promised me cliff diving, hadn't he? Just because he was unavailable, should I have to give up the distraction I needed so badlyneeded even worse because Jacob was out risking his life? Risking it, in essence, for me. If it weren't for me, Victoria would not be killing people here just somewhere else, far away. If anything happened to Jacob, it would be my fault. That realization stabbed deep and had me jogging back up to the road toward Billy's house, where my truck waited. I knew my way to the lane that passed closest to the cliffs, but I had to hunt for the little path that would take me out to the ledge. As I followed it, I looked for turns or forks, knowing that Jake had planned to take me off the lower outcropping rather than the top, but the path wound in a thin single line toward the brink with no options. I didn't have time to find another way downthe storm was moving in quickly now. The wind was finally beginning to touch me, the clouds pressing closer to the ground. Just as I reached the place where the dirt path fanned out into the stone precipice, the first drops broke through and splattered on my face. It was not hard to convince myself that I didn't have time to search for another wayI wanted to jump from the top. This was the image that had lingered in my head. I wanted the long fall that would feel like flying. I knew that this was the stupidest, most reckless thing I had done yet. The thought made me smile. The pain was already easing, as if my body knew that Edward's voice was just seconds away The ocean sounded very far away, somehow farther than before, when I was on the path in the trees. I grimaced when I thought of the probable temperature of the water. But I wasn't going to let that stop me. The wind blew stronger now, whipping the rain into eddies around me. I stepped out to the edge, keeping my eyes on the empty space in front of me. My toes felt ahead blindly, caressing the edge of the rock when they encountered it. I drew in a deep breath and held it . . waiting. â€Å"Bella.† I smiled and exhaled. Yes? I didn't answer out loud, for fear that the sound of my voice would shatter the beautiful illusion. He sounded so real, so close. It was only when lie was disapproving like this that I could hear the true memory of his voicethe velvet texture and the musical intonation that made up the most perfect of all voices. â€Å"Don't do this,† he pleaded. You wanted me to be human, I reminded him. Well, watch me. â€Å"Please. For me.† But you won't stay with me any other way. â€Å"Please.† It was just a whisper in the blowing rain that tossed my hair and drenched my clothesmaking me as wet as if this were my second jump of the day. I rolled up onto the balls of my feet. â€Å"No, Bella!† He was angry now, and the anger was so lovely. I smiled and raised my arms straight out, as if I were going to dive, lifting my face into the rain. But it was too ingrained from years of swimming at the public poolfeet first, first time. I leaned forward, crouching to get more spring And I flung myself off the cliff. I screamed as I dropped through the open air like a meteor, but it was a scream of exhilaration and not fear. The wind resisted, trying vainly to fight the unconquerable gravity, pushing against me and twirling me in spirals like a rocket crashing to the earth. Yes! The word echoed through my head as I sliced through the surface of the water. It was icy, colder than I'd feared, and yet the chill only added to the high. I was proud of myself as I plunged deeper into the freezing black water. I hadn't had one moment of terrorjust pure adrenaline. Really, the fall wasn't scary at all. Where was the challenge? That was when the current caught me. I'd been so preoccupied by the size of the cliffs, by the obvious danger of their high, sheer faces, that I hadn't worried at all about the dark water waiting. I never dreamed that the true menace was lurking far below me, under the heaving surf. It felt like the waves were fighting over me, jerking me back and forth between them as if determined to share by pulling me into halves. I knew the right way to avoid a riptide: swim parallel to the beach rather than struggling for the shore. But the knowledge did me little good when I didn't know which way the shore was. I couldn't even tell which way the surface was. The angry water was black in every direction; there was no brightness to direct me upward. Gravity was all-powerful when it competed with the air, but it had nothing on the wavesI couldn't feel a downward pull, a sinking in any direction. Just the battering of the current that flung me round and round like a rag doll. I fought to keep my breath in, to keep my lips locked around my last store of oxygen. It didn't surprise me that my delusion of Edward was there. He owed me that much, considering that I was dying. I was surprised by how sure that knowledge was. I was going to drown. I was drowning. â€Å"Keep swimming!† Edward begged urgently in my head. Where? There was nothing but the darkness. There was no place to swim to. â€Å"Stop that!† he ordered. â€Å"Don't you dare give up!† The cold of the water was numbing my arms and legs. I didn't feel the buffeting so much as before. It was more of just a dizziness now, a helpless spinning in the water. But I listened to him. I forced my arms to continue reaching, my legs to kick harder, though every second I was facing a new direction. It couldn't be doing any good. What was the point? â€Å"Fight!† he yelled. â€Å"Damn it, Bella, keep fighting.† Why? I didn't want to fight anymore. And it wasn't the light-headedness, or the cold, or the failure of my arms as the muscles gave out in exhaustion, that made me content to stay where I was. I was almost happy that it was over. This was an easier death than others I'd faced. Oddly peaceful. I thought briefly of the clichs, about how you were suppose to see your life flash before your eyes. I was so much luckier. Who wanted to see a rerun, anyway? I saw him, and I had no will to fight. It was so clear, so much more defined than any memory. My subconscious had stored Edward away in flawless detail, saving him for this final moment. I could see his perfect face as if he were really there; the exact shade of his icy skin, the shape of his lips, the line of his jaw, the gold glinting in his furious eyes. He was angry, naturally, that I was giving up. His teeth were clenched and his nostrils flared with rage. â€Å"No! Bella, no!† My ears were flooded with the freezing water, but his voice was clearer than ever. I ignored his words and concentrated on the sound of his voice. Why would I fight when I was so happy where I was? Even as my lungs burned for more air and my legs cramped in the icy cold, I was content. I'd forgotten what real happiness felt like. Happiness. It made the whole dying thing pretty bearable. The current won at that moment, shoving me abruptly against something hard, a rock invisible in the gloom. It hit me solidly across the chest, slamming into me like an iron bar, and the breath whooshed out of my lungs, escaping in a thick cloud of silver bubbles. Water flooded down my throat, choking and burning. The iron bar seemed to be dragging me, pulling me away from Edward, deeper into the dark, to the ocean floor. Goodbye, I love you, was my last thought.

Preparing Research Questions and Hypotheses Assignment

Preparing Research Questions and Hypotheses - Assignment Example Alvesson and Sandberg (2011) suggest that identifying and constructing gaps in existing theories is one way of generating research questions. Additionally, Toledo, Flikkema, and Toledo-Pereyra (2011) suggest that a necessary ingredient of a well-developed and sound research study is a research hypothesis since it contributes to solving the research problem. Variables requiring full-value assessment and close correlation leads to the formulation of a complex hypothesis. On the other hand, the hypothesis can be very simple hypothesis is formulated depending on the undertaken protocol.   Bansal and Corley (2012) state that in quantitative research, careful and adequate preparation is vital to the plan that is laid down at the commencement of the research can be faithfully executed. In qualitative research, idea exploration is the main activity. Bahà §ekapili, et al., (2013) say that scientific research, which is a quantitative research, is a process that usually starts with a problem and the willingness to solve that problem before generating a research report on a particular topic. This explains why it is inappropriate to formulate hypotheses for a qualitative study.   In conclusion, appropriate research questions generation together hypotheses formulation in relation to topic scope is the starting point of an effective research study. It is also important to remember that hypothesis formulation is appropriate for a quantitative research study.   

Analyzing the Historical Setting in Novel V for Vendatta Essay

Analyzing the Historical Setting in Novel V for Vendatta - Essay Example The novel, thus, by charting the future of the world, talks about the future as something that is not a mystery. However, the novel was written keeping in mind the political currents of the present and as such, a historical analysis of the novel should include the details of the present as well as it is intended for the audience of the present. The novel V for Vendetta talks of a future when the political centre of the world has shifted back to Britain. The country however, experiences one of the worst regimes that it has ever done so. Moore depicts a society where people do not act as a result of a regime that punishes any form of criticism that is leveled against it. Apart from this, it also does not value the lives of its own citizens highly. This can be seen from the past of the character of V. The major and immediate reason for the transformation of who was once a normal citizen of Britain to the masked character V is the use of his body for experiments that were carried out by the party Norsefire that ruled Britain. The leader of this party employs brutal methods to suppress revolution or any other form of dissent arising from the masses. The novel seeks to parody the future that it expected for Britain from the 1980s to the 1990s. The age that the novel expects is one that has many diseases and monopolized drug firms. To summarize this, one may say that the world that the Moore seems to be envisioning is one that is dystopic- a world where the monopoly over the production of a drug would lead to political power. In this world, the very basic fears of mankind are employed to create vote banks. One of the most brutal methods that the party Norsefire employs is one where the citizens of the country are constantly under surveillance. These fears regarding a lack of privacy surged during the time that the concept for this novel was developed and also during the time that the novel was published. The publication of the novel was during a period when people wer e worried about the intrusion into their lives by governing agencies. This took the government to the level of an omnipotent power that had knowledge of everything and thus the power to do anything. Coupled with this, the novel depicts the government to have the power to invent the very few drugs that had the power to cure certain diseases. During the eighties, the scare that was related to AIDS had started and this could be one of the reasons as to why the novel portrays a world that is gripped by a fear of diseases that are incurable. Apart from this, the aspect of the monopoly of the government shows the fears that people of the modern age have about the fact that the government seems to be an all-powerful organization. By the time the eighties had arrived, people had in many parts of the world become disillusioned with the concept of democracy and the fact that power was something that existed everywhere. This made accountability impossible and a citizen of any democracy wouldnà ¢â‚¬â„¢t be able to know where the power of the society was invested in. As a result of this, a monopoly that a government would have in an area such as healthcare would be disastrous as it would invest the government with a power that is limitless. Another aspect of the people who constitute modern society that the eighties had accepted was the fact that multiculturalism was a way of life that was irrevocable. The art of this age demonstrates the growing resentment

An Investigation of the Effects of Smoking and International Public Essay

An Investigation of the Effects of Smoking and International Public Health Campaigns - Essay Example Initial investigations began in the Journal of the American Medical Association, their central website guides the user to salient articles available for purchase or library access. Specifically, this article will seek to answer whether health consequences of smoking over the past five decades is sufficient cause to trigger a public downturn in the prevalence of smoking. To this end, articles will be sought that describe long-term disease trends, as well as sociological shifts pertaining to public health, anti-smoking campaigns. A very recent study by Pierce and associates is highly relevant to this objective. An investigation was performed encompassing 1965 to 2007 to determine the prevalence of heavy, habitual smoking, in the United States, by age and birth cohorts in this instance; with a focus on the State of California. This, and other studies confirm that The intensity of smoking, not only its prevalence, is associated with future health risks. There were 139,176 total respondents within California and 1,662,353 for the remaining United States. Among individuals excluding Californians born between 1920-1929, the prevalence of moderate/high-intensity smoking, more than ten packs per day, was 40.5% in 1965. This high-level of tobacco consumption declined across successive birth cohorts, and it was noted that for the 1970-1979 birth cohort, the highest rate of moderate/high-intensity smoking was 9.7% in California and 18.3% in the remaining United States.... There were 139,176 total respondents within California and 1,662,353 for the remaining United States. Among individuals excluding Californians born between 1920-1929, the prevalence of moderate/high-intensity smoking, more than ten packs per day, was 40.5% in 1965. This high-level of tobacco consumption declined across successive birth cohorts, and it was noted that for the 1970-1979 birth cohort, the highest rate of moderate/high-intensity smoking was 9.7% in California and 18.3% in the remaining United States. There was a statistically relevant decrease in moderate/high-intensity smoking at older ages in all cohorts studied, but the decline was greater in California. According to this study, there has been considerable decrease in the prevalence of high-levels of tobacco consumption. The decrease is explicable both in terms of diminished onset of new smokers, and increase in prior smokers who succeed in breaking the nicotine addiction. Though more investigation is needed to clarify whether it is an awareness of the health-risks alone, either through personal experience or simple word-of-mouth, or whether public health campaigns should take credit for the decline. The British Medical Journal also proved to be a useful source; as a means to evaluate, on an international scale the effects of smoking, and various campaigns intended to lessen its toll on public health. A study was found in the BMJ database that described 50 years worth of smoking habits among male British doctors. The primary goal being a comparison of the hazards of cigarette smoking in British men who formed their habits at different time periods. In addition to determine the extent of any reduction in risks when cigarette smoking ceases at different ages. Essentially, the high

Essenital skills for an excellent career Essay Example | Topics and Well Written Essays - 250 words

Essenital skills for an excellent career - Essay Example Poor conflict resolution skills may lead to team work breakdown, self dislike, wasting of talent and lack of motivation among others. However, conflicts are not a curse; they are a blessing if harnessed by skilled handling and solving. When conflict is handled and solved effectively, it is a promising tool in enhancing professional growth. For example, effective conflict resolution leads to increased understanding, group cohesion, and self-knowledge. The way conflict is handled differentiates between positive and negative outcomes. The article analyzes five styles proposed by Kenneth Thomas and Ralph Kilmann in the 1970s, from which they developed Thomas-Kilmann conflict model instrument (TKI). The KTI model styles are based on the intensity of the conflict. They include; competitive, collaborative, compromising, accommodating, and avoiding. The article teaches readers to take positive approaches to conflict resolution. For this to succeed in workplace, courteous and non-confrontational discussions where no individual is attacked should be employed. This way, conflict will become an event for growth rather than an attack. Manktelow, James and Amy Carlson. â€Å"Conflict Resolution: Resolving Conflict Rationally and Effectively.† Mind Tools. 1996-2013. 23 March, 2013.

International Business Coursework Example | Topics and Well Written Essays - 2500 words

International Business - Coursework Example To this end, it is submitted at the outset that within the current framework, the globalisation of world politics and the complex nature of international relations in the contemporary environment has meant that increasingly the dynamic of international relations is intrinsically dependent on where the balance of political power lies within the international framework beyond the confines of theoretical ideologies underlying international relations theory (Siracusa, 2010). For example, Randin argues that arguably the most comprehensive manner to understand international relations is the interrelationship between state interest and where the balance of power lies within the international framework as evidenced by the post September 11 system of international relations (Randin, 2006; Baylis et al, 2008). Indeed, a prime example is the current conflict and concern regarding the UN resolution for a no-fly zone over Libya which was sanctioned irrespective of abstentions from numerous states . As such, this paper will review international relations theory and highlight the gap between theory and reality as highlighted by the contemporary socio-political framework of international relations (Baylis & Smith, 2005). ... n international relations is realism, which developed in the aftermath of the Second World War as reflected by the United Nations Charter, which focuses on mutuality of obligations in preventing a repeat of the atrocities of the war (Siracusa, 2010). This traditional model of realism was a product of its historical context and has continued to evolve (Randin, 2006). For example, within the realism paradigm, there are two strands of thought, namely; traditional and structural realism (Burchill et al, 2001), with leading theorist Morgenthau being a leading proponent of structural realism and Waltz was a leading proponent of neo-realism (Randin, 2006). Morgenthau’s theory of realism argues the theory of international relations being rooted in â€Å"philosophical basis of realist principles of human nature† (In Randin, 2006, p.15). The central basis of this argument is rooted in Morgenthau’s perception of human nature’s innate desire for power (Morgenthau, 195 4). On this basis, from a foreign policy perspective, the role of diplomats is important as a tool in the inherent power struggle at international level for ensuring priority is accorded to state interests (Milner, 1992). Whilst, this realist model of international relations has continued to evolve, it has nevertheless fuelled polarised debate between Hobbes’ realism model and Kant’s idealist model of international relations and the continued relevance of either in contemporary international relations (Borrie & Randin, 2006). For example, a core element of Kant’s theory of wills regarding freedom, public and private interest refers to the overriding Kantian notion of the â€Å"Supreme Moral Principle of Good Will† (Kant, in Nisbet & Reiss 1991). For example, Kant’s philosophy is rooted in an innate moral

TFYJUTG Essay Example | Topics and Well Written Essays - 1750 words

TFYJUTG - Essay Example military buildup was intensified at the Persian Gulf. During this time, President Bush, other top U.S. officials and British Prime Minister Tony Blair were continually indicating that Iraq were not willing to offer full corporation with U.N. weapons inspectors, even when top world leaders from France, Germany and Russia called for more time for the exercise. Bush Administration intensified its allegation of the Iraq’s alleged weapons of mass destruction after the September 11, 2001 terror attacks. Bush named Iraq, Iran and North Korea as evil nations in his State of Union address in 2002. The vice president Cheney also accused Saddam Hussein of seeking weapons of mass destruction as an avenue of dominating Middle East and to threat the U.S. oil supplies. The allegations fueled speculations of the likability of the U.S. to act unilaterally against Iraq. The United States invasion of IRAQ was not justified because there is no evidence that IRAQ has Weapons of Mass Destruction, c omplicity in the 9/11 attacks, and or al –Qaeda connection. The root of conflict between U.S. and Iraq is the firm position of the U.S. especially under Bush Administration that Saddam must be toppled since he cannot be deterred from using weapons of mass destruction. ... Explanations from oil, imperialism, militarism, Israel and free markets have been offered, some of which are mutually exclusive, and all seems to enlighten more than they satisfy the human need for simplification. The reality behind the war may seem complex but is decidedly explicable. Iraq had multiple causes of war, thus one do not have top subscribe to an inscrutable force without agents to accept that the phenomenon was complicated. Key factors of the invasion were not driven by the same motives nor did the decisions reached simultaneously. The war was prosecuted by President Bush, Dick Cheney and Donald Rumsfeld, but it was conceived by the neoconservatives. It is clear that the September 11, 2001 attack was the catalyst, which was triggered by the neoconservatives. The neoconservatives’ interest s of toppling Iraq preceded that of the U.S. Moreover, change of regime has been official policy of the U.S. since 1998 and even for a longer time. However, this can be understoo d to be diplomatic pressure, convert action and economic strangulation, and not for the reason of threat of nuclear weapons (Roe 11). The foreign policy study groups, the Vulcans, headed by Condoleezza Rice argued that the military power of Iraq had weakened and thus United States can live with a nuclear Iraq. The change of the mood can be partly explained by the September 11. However, this does not make the war inevitable since there was the need to manipulate the public opinion as well as the bureaucratic hurdles to overcome. Iraq was only required to put on the agenda as an imminent threat to justify the pre-emptive war. This is why the allegations of Iraq’s ties to Al-Qaeda and its possession of weapons of mass

Plato and Aristotle Essay Example for Free

Plato and Aristotle Essay 1. What are the major differences between Plato and Aristotle? Make sure you provide examples. Basically, Plato and Aristotle are highly different in their philosophical beliefs and their various teachings.   The main philosophy of Aristotle is to possess virtue in order to achieve the ultimate goal which is happiness. In order for people to possess virtue, he also believed that everything should be done in moderation only and not too sparse or too excessive. On the other hand, Plato used logic and dialogue as his main tools together with the aid of mathematics in order to arrive with rational conclusions so as to know the universal truth. Moreover, Aristotle strongly believed that acts of good must be habituated in order to become a virtue while Plato believed that merely knowing what is good is enough to be able to do good even without actually doing it. Another major difference between the two is their beliefs in metaphysics. Plato’s believed that there are higher or ideal forms that can only be acquired through knowledge while Aristotle believed that form and matter are inextricably bound and coexist. 2. Are you a Platonist or an Aristotelian? Provide specific examples to help illustrate your points. I am basically a Platonist simply because there are more of this teachings that are applicable today than Aristotle such as his theory of the universal ideal forms. For example, when looking for an ideal friend, that person I am searching for must possess the qualities that I desire. However, it is a well-known truth that there is no such thing as â€Å"perfect† or â€Å"ideal.† But since I know what an ideal friend is, I now have a pattern which I will use as a basis as I search for my ideal friend. I may not be able to find that person but I would definitely meet someone close to that, which is like the shadows that Plato described in the Allegory of the Cave. In addition, I know that the both the sky and a pair of blue jeans are both color blue. Although, in reality, they are not of the same color, I somehow have an idea of what blue is because it preexists in my mind.   Another reason that I also consider myself as a Platonist is because I do not believe in Aristotle’s idea that by possessing virtue, once can achieve happiness. For me, his belief is too idealistic, although his use of formal logic and scientific methods such as deduction and observation is still applicable today.

Knots in My Yo-yo String Essay Example for Free

Knots in My Yo-yo String Essay Knots in my Yo-yo string is an autobiography written by Jerry Spinelli. Jerry Spinelli describes his childhood in first person which allows the reader to feel like he or she is there. To describe the book, the author has written this book to be about his childhood. The community in which the author lived in had impacted his life from being an ordinary Pennsylvania boy to a Newbery Medalist Author. Even the people in his life have helped him reach his career as a writer. I think that the community that the author lived in had some changes on his life. Some of the people that helped affect some changes in the authors life was the authors friends. The authors friends helped him a lot by hoping for him to win the election for president in his school. I also think that his parents had a lot to do with affecting some of the things in the authors life. For example, the author probably would not have his bike that he got for Christmas if his parents did not sacrifice going to the movies or going bowling, so that they could make sure their kids had most of the things they wanted. This is how the authors community had an affect on the authors life. The fact that he was naturally talented gave him an advantage when becoming a writer. Some other reasons why he is such a good writer was because he was not the average kid, he was the kind of kid that paid attention in class, when all the other kids were fooling around. He was very dedicated to his school work. Further more he had a great imagination, and an even better writing ability to have the reader in suspense. Some similarities when writing a book and playing sports is that you always have to be focused.

Re-branding and Repositioning of the Republic Bank Group

Re-branding and Repositioning of the Republic Bank Group Practicum:â€Å"The Re-branding and Repositioning of the Republic Bank Group: The Case of Republic Bank DR S.A.† Executive Summary A brand is the sum of the customers experiences with the products or company how the customer thinks and feels about what the business does. The brand is transmitted in every interaction with the customer over the lifetime of the relationship and is therefore built from the customers entire experience with the company, not just through the companys communicated identity. It therefore plays a critical role in building trust and loyalty. According to the 4-D Branding model devised by Thomas Gad (refer Appendix 1) the brand operates at four different levels in the mind of the customer. These four levels include the functional (the perception of benefit of the product or service associated with the brand), the social (the ability to create identification with a group), the spiritual (the perception of global or local responsibility) and the mental (the ability to support the individual mentally). These four dimensions are derived from the customers experiences at the brand touch-points and combine to form the customers overall perception of the brand. The challenges facing brands today however are numerous, and in financial services the challenges are even more acute because of the intangibility of the facilities being provided. In the case of banks that operate in diverse territories, the major challenge lies in the ability to balance global or regional brand integrity with local cultural authenticity. These brands must be viable on a global or regional scale, but remain relevant at the local level. The Republic Bank Group faced this dilemma as it expanded its operations to embrace several Caribbean territories with different cultures, preferences, languages and modes of behaviour. The branding challenge in such an environment can become quite complex, with the level of complexity multiplying across subsidiaries and divisions of the bank, product lines, markets and even advertising agencies. Controlling brand identity in such an environment can be exigent. The case of Banco Mercantil, Republic Banks subsidiary in the Dominican Republic, however posed a different challenge. The viability of that brand was undermined by a combination of internal (mismanagement) and environmental (economic decline and near crash of the financial system) factors that led to the complete erosion of its brand equity in a relatively short space of time. The brand ceased to engender trust and confidence among its customers and while it still existed at the functional level from the point of view of providing banking services, it was devoid of credibility at the social, spiritual and mental levels. Following qualitative research involving a population of 1200 households spanning the banks three major market segments (mass, private and corporate/commercial), the bank faced the decision of rebuilding the existing brand; re-branding with a completely new identity or adopting the identity and brand of the new shareholder. Subsequent to SWOT and force field analyses being conducted, the decision was taken to re-brand Banco Mercantil by adopting the parent or heritage brand i.e. Republic Bank Limited through the introduction of the name Republic Bank DR S.A. and reposition the operations to focus primarily on the private banking and corporate and commercial market niches in the Dominican Republic. The re-branding exercise spanned two geographic locations and several stakeholder groups, from employees to customers and regulators in the Dominican Republic, as well as the shareholder in Trinidad and Tobago. May 5, 2005 was a historic day in Republic Banks history as it signalled the start of a re-branding process that should embrace the entire banking group. Such an exercise is critical at this time, as the Bank continues to broaden its footprint within the Caribbean, prepare itself for increased competition in the markets in which it currently operates, and positions itself to win the minds and hearts of regional customers. Several considerations were apparent in the change of name of the Dominican subsidiary to Republic Bank DR, foremost among them being the cultural implications of adopting the new name and the values that were imbedded in the brand. While the values themselves were not alien to the Dominican society, there were some differences in their interpretation stemming from cultural and social indoctrination. The rigorous systems and procedures for example, which are inherent in the British banking system that Republic Bank inherited from its predecessor Barclays Bank, were not as stringently applied in the Dominican Bank. The non-application was less a display of deviant behaviour and more a response to cultural norms and values consistent with the Latin culture. A thorough understanding and appreciation of the divergence in the cultures of the Caribbean were critical to the formulation and execution of an effective communications programme during the change process from Banco Mercantil to R epublic Bank DR, in order to ensure understanding and acceptance of the change. The primary drivers for change in the case of Banco Mercantil were the absence of equity associated with the proprietary brand, arising from the loss of trust and confidence in the bank, the disillusionment of the banks employees which impacted performance and hence business viability in the short, medium and long term, and the strong desire to turn the banks fortunes around. These driving forces strongly outweighed any restraining forces that might have existed, including the loss of corporate identity and national pride. The force field analysis performed in the course of the study clearly revealed the need for change. The change of name from Banco Mercantil to Republic Bank DR S.A. is historic in the Republic Bank context, as it is the first of Republic Banks acquired subsidiaries to undergo a retirement of its proprietary brand and the adoption of the overarching heritage brand. The Banks customary approach of maintaining the proprietary brands of acquisitions has resulted in the Republic Bank Group carrying a diverse portfolio of corporate brands in the Caribbean, culminating in a somewhat complicated brand landscape, and under-leverage of its heritage brand outside of its principal market, Trinidad and Tobago. The re-branding of Banco Mercantil therefore provides the catalyst for, and the foundation upon which the re-branding of the Republic Bank Group may be undertaken. The major hindrance to the achievement of this objective however is the strength of emotion and national pride that still surround the brands of the acquired subsidiaries in Grenada, Guyana and Barbados in particular. From a Republic Bank Group perspective there are also several important drivers advocating re-branding of the entire banking group. These include the increasing globalisation of business, the imminent introduction of the CSME and eventually the FTAA or other similar trade agreement; the Banks need to broaden its regional footprint to be in a position to take advantage of opportunities that would arise from increased globalisation, and the equity that would be derived from a significantly stronger and more cohesive brand. Whether approached as a big bang or on a phased basis spanning weeks, months or years, a re-branding of the entire banking group would derive significant benefits in the long term from financial, identity, cost and control perspectives. In the final analysis, the eventual success would not only be measured by the presence of physical artifacts such as Republic Bank signage on branches and offices in all of the islands. It would also be measured by the Banks ability to leverage financially from its corporate brand in several areas of business, and to provide a consistently high quality of service in all markets. The long-term objective however would be the achievement of the vision of being the bank of choice for customers, staff and shareholders and in so doing capturing the minds and hearts of the Caribbean people. Declaration Form for the reproduction of the document Given the highly competitive nature of the banking industry in the Caribbean and hence the confidential nature of the information contained in this study, reproduction or sharing of any information contained herein is strictly prohibited without expressed and written consent from the author and Republic Bank Limited. 1. Introduction Origins and Purpose The Republic Bank Group is one of the largest and most profitable financial services groups in the Caribbean. Originating from Barclays Bank and its predecessor Colonial Bank, Republic Bank has served the people of the Caribbean, specifically Trinidad and Tobago for 168 years. This study seeks to reposition and re-brand the Republic Bank Group, as the Bank moves closer to its vision of being the â€Å"Bank of Choice in the Caribbean†. Re-branding of the Group is particularly critical at this time, as the Bank continues to prepare itself for increased competition in the markets in which it currently operates, as well as for further expansion within and outside of the Caribbean. 1.2 The Case of Banco Mercantil In establishing a framework for the re-branding exercise, the study looks specifically at the case of Banco Mercantil S.A., Republic Banks subsidiary in the Dominican Republic, which was recently re-branded and repositioned in that market (May 5, 2005). The new bank, Republic Bank DR S.A. will focus primarily on the private banking and corporate and commercial market niches in the Dominican Republic, as it charts a path to profitability. In conducting the study, attention was paid to the process that was required in the execution of the re-branding and the benefits to be derived by the brand arising from the change of name and identity. In discussing the re-branding of Banco Mercantil, the study analyses the corporate identities of Republic Bank and Banco Mercantil to ascertain their status and the existence of any disconnects that might exist. It also identifies the reasons for the Banks earlier hesitation at re-branding its Caribbean acquisitions, the cultural shifts that are required at both the parent and subsidiary levels, the move to commence the process in the Spanish-speaking Dominican Republic and the foundation that is laid for an escalation of the re-branding process throughout the Caribbean. The framework established for the re-branding of Banco Mercantil, and detailed in this study, may be used with appropriate adjustments to cater to cultural, social and political differences, to the re-branding and repositioning of Republic Banks other Caribbean acquisitions, namely the National Commercial Bank of Grenada Limited (NCB), The National Bank of Industry and Commerce Limited (NBIC) in Guyana and the Barbados National Bank (BNB). 1.3 Historic Step The change of name of Banco Mercantil to Republic Bank DR S.A. is historic in the Republic Bank context, as it is the first of Republic Banks acquired subsidiaries to undergo an identity change, and would as suggested above, provide the catalyst for, and the foundation upon which the re-branding of Republic Banks Caribbean empire might be undertaken. 1.4 Approach The study adopts an analytical approach to the re-branding exercise and draws upon the results of two surveys conducted in the Dominican Republic and Grenadian markets to test the corporate image of Republic Banks subsidiaries in those countries. It also employs several change management and corporate identity management models in its analysis of the current situations in the Dominican Republic and the Southern and Eastern Caribbean, and in devising recommendations for the Groups re-branding. The historic background of the Republic Bank Group is described, the environmental landscape in the Dominican Republic examined and the mood for change in that country discussed, to put into context the decision to re-brand Banco Mercantil. The study also employs Kurt Lewins model for change specifically in the execution of the re-branding of Banco Mercantil, and in so doing provides a framework for executing similar changes in other subsidiaries in the future. Fundamental marketing concepts articulated by Kotler and Jeannet and Hennessey were combined with more recent models related to branding by communications and branding experts such as John M.T. Balmer and Stephen Greyser as well as the use of the robust strategic models from experts such as Lewin, Mintzberg and Kammerer. The mood for change in the Southern and Eastern Caribbean and the macro environmental drivers that have impacted the Banks hesitation at re-branding its subsidiaries thus far were also diagnosed and analysed, using Force Field Analyses. These examined the driving forces pushing for change of the brand, as well as those restraining forces working against a change and advocating maintenance of the status quo. Comparative SWOT Analyses were also conducted to determine the most significant areas of weakness and opportunity, and to devise strategies aimed at maximising the strengths of both the Dominican subsidiary and the Group. An integral part of the change process involved in the re-branding of Banco Mercantil, was the analysis of that banks corporate identity, the corporate identity of Republic Bank Limited and a comparison of the results of both tests. This analysis was undertaken using the AC ²ID Test model devised by Harvard Business School professor John Balmer. The test threw up some interesting, albeit not surprising facts, which influenced the decision to change the banks name, as well as the choice of name itself. 1.5Benefits Republic Banks post-acquisition strategy previously advocated retention of the proprietary brand of the acquired subsidiary, rather than retirement of the weaker brand following analysis, or even retirement of the acquired brand in favour of the acquirer brand. This has resulted in the Bank carrying a diverse portfolio of corporate brands in the Caribbean, culminating in a somewhat confusing brand landscape, and little or no physical presence of its heritage or overarching brand outside of Trinidad and Tobago. While Republic Bank enjoys a strong corporate identity, high top of mind recall, strong citizenship recognition and a positive corporate image in its primary market, Trinidad and Tobago, its diverse portfolio of brands causes its corporate brand to be lowly leveraged in the other Caribbean territories in which it operates. Its vision of being the bank of choice in the Caribbean could therefore be stymied by its brands low leverage and physical absence in the non-Trinidad and Tobago territories in which it operates. In those countries the heritage brand (Republic Bank) provides an endorsing role at best, and is essentially represented by the brands of its acquired subsidiaries. The brand proposition of each of the subsidiary banks also varies. The re-branding of the Group to achieve a strong, unified and consistent brand identity is of particular importance to Republic Bank at this time, as the Group seeks to buy a place in the minds and hearts of regional and global customers. This study therefore produces the framework required for such a mammoth re-branding and repositioning exercise and in so doing provides a model that may be customised and employed in future corporate marketing exercises. 2.Background 2.1The Republic Bank Group Republic Bank Limited is one of the oldest and most successful indigenous financial services groups in the English-speaking Caribbean. Republic Bank evolved from the British bank, Barclays Bank Dominion Colonial and Overseas (DCO) and its predecessor Colonial Bank that was established in 1868 to provide banking services to the British expatriates involved in the islands sugar cane industry, and later to the freed slaves and indentured labourers. Today Republic Banks ownership is widely dispersed embracing over 10,000 individual and institutional shareholders. Republic Bank currently operates in eight Caribbean territories through 14 subsidiaries and offices in Barbados, Grenada, Guyana, Dominican Republic, Cayman Islands, St. Lucia, Cuba and Trinidad and Tobago, and employs over 4,700 persons in the Caribbean. With an asset base of US$5 billion (TT$28.6 billion) Republic Bank recorded after tax profits of US$105.4 million (TT$664 million) in its last financial year (2003/2004). The Banks earnings per share in that year was TT$4.17 with return on average assets of 2.44% and return on shareholders equity of 18.93%. The Republic Bank Vision Republic Bank has identified the following vision: â€Å"Republic Bank, The Bank of Choice in the Caribbean for Customers, Staff and Shareholders. We set the Standard of Excellence in Customer Satisfaction, Employee Satisfaction and Shareholder Value† 2.3Expansion through Organic Growth and Acquisition Republic Bank has employed a strategy combining organic growth and strategic acquisition to facilitate its regional expansion goals over the past 13 years, as it sought to grow its asset base, increase market share and increase profitability. Its first such venture was the establishment of a joint venture merchant bank, Acedo Mendoza Fincor, with the Mendoza family of Venezuela. This operation soon extended to include an office in Panama but the Banks shareholding was eventually sold to the Mendoza family at the start of Venezuelas economic decline in the mid 1990s. That first move at overseas expansion was closely followed by the acquisition of the majority shareholding in the National Commercial Bank of Grenada Limited in 1992. This was followed shortly thereafter by the establishment of an offshore banking operation in the Cayman Islands, the acquisitions of the Bank of Commerce in Trinidad and Tobago and the National Bank of Industry and Commerce Limited in Guyana, the establishment of an office in Havana, Cuba, and the acquisitions of Barbados National Bank in Barbados and Banco Mercantil in the Dominican Republic. Republic Banks largest and most profitable operation at this time is in the country of its home base, Trinidad and Tobago. The Trinidad and Tobago bank alone operates 44 banking branches in the twin island republic and employs 2,790 persons, over half of the total number of persons employed by the Group. The strongest economies in which Republic Bank currently operates continue to be Trinidad and Tobago and Barbados. The weakest economy at this time is the Dominican Republic in the Spanish-speaking Caribbean, though it is showing signs of recovery, followed by Guyana in South America. 2.4The Whole is Greater than the Sum of its Parts Republic Banks organically grown subsidiaries all bear the same corporate identity, which is Republic Bank. The acquired subsidiaries of NCB (Grenada), NBIC (Guyana), BNB (Barbados) and Banco Mercantil (Dominican Republic) all bear their separate names and corporate identities, having retained their original brand names following acquisition. The first three banks, namely NCB in Grenada, NBIC in Guyana and BNB in Barbados, were all â€Å"national† banks in their respective countries, with Republic Bank purchasing all or part of the governments shareholdings. As the â€Å"national† banks, they catered largely to the grassroots and middle-income population and in some cases emerged from the era of nationalism and political struggle in the Caribbean during the 1970s. In the case of each acquisition there was some negative reaction from those nationals who viewed the transaction as a sale of the countrys national heritage to an â€Å"outsider†. This sentiment was strongly expressed during the initial stages of the BNB purchase, where the sale of the Barbados governments shareholding in BNB threatened to become a political issue, in spite of the significant premium that was paid for the shares. That furore has since quelled, as the Barbadian public has been able to witness and experience the positive value that Republic Bank has brought to both BNB and to the financial sector in that country in the last year and a half. Given the history therefore, it is understandable that there would be strong feelings of national pride and patriotism attached to the identities i.e. proprietary brands of NCB, NBIC and BNB, particularly among the grassroots and the middle-income earners in the respective markets. It was for this principal reason strength of national pride and patriotism, and the resultant possibility of customer migration and loss of business that Republic Bank demonstrated its initial reluctance to initiate name changes in the territories, post acquisition. Its post acquisition strategy had been to retain the existing management and employees, once competent, and to preserve the name and corporate identity of the bank, as a means of maintaining the goodwill and equity that were attached to the brand, and so prevent business loss. The Bank focused instead on aligning the systems and procedures of the acquired bank to those of Republic Bank, and providing the infrastructural, technological and intellectual support that would enable the growth and development of the acquired subsidiary, and, by extension the economy of the respective country. Little attention was placed on alignment of the corporate identities or of the introduction or promotion of the corporate identity of the parent company, Republic Bank Limited. This approach of working alongside the subsidiary, rather than implementing drastic changes, triggered little outward disruption to the external environment, particularly customer relationships, and allowed the employees to focus gradually on the cultural shifts that were required to facilitate partial integration into the Republic Bank Group, while at the same time allowing them to retain their original identities. The impact of Republic Bank on those overseas subsidiaries has however been felt over time by customers, the general public and competitors in those markets, as the subsidiaries adopted a more aggressive and energetic stance in their operations, marketing and customer service, growing market share by as much as 10% in one year in the case of BNB. Customers were aware that these changes were the result of the new ownership of the bank and the deepening of the relationship with the parent company, Republic Bank, even though this link was seldom emphasised in external communication. The majority of customers appreciated the changes, since they impacted positively on the levels of efficiency evident in the banks, manifest in the quality of the service that they received, and the broadening array of product offers to which they were exposed. The subsidiaries themselves clearly recognised the value that their association with Republic Bank brought to bear on their banks success and customer interactions, particularly in the area of business facilitation. There is also a growing gratification in the association with a large, successful and powerful Caribbean bank, particularly at this time, when the business emphasis appears to be shifting increasingly toward integration and the benefits of larger size to cope with increased globalisation. 2.5The Mood for Change-The Dominican Republic There is a positive mood for change in the Dominican Republic in relation to the re-branding of Banco Mercantil S.A., fuelled primarily by the countrys desperate economic situation and the virtual collapse of the financial system. The government and many Dominicans viewed as a welcome move, Republic Banks entry into the Dominican financial sector through its acquisition of Banco Mercantil in 2003. It must be remembered that in the midst of Republic Banks entry, was the failure of several other commercial banks, principally due to rampant fraud and mismanagement facilitated by closed ownership the majority of businesses in the Dominican Republic, including the major banks are owned by a few wealthy families and a culture that appears to embrace less stringent ethical standards than those embraced by many countries in the English-speaking Caribbean. The Latin culture in the Caribbean, Central America and South America, is not as supportive of intense structures and systems as is the English culture. Hence the presence of strong systems to support business and demand strong ethical practice was almost absent in the Dominican Republic. Corruption was therefore rife. Additionally, the Latin cultures focus on external appearances as an indicator of success and well-being, also belies the true financial status of organisations and little attempt is made to delve sufficiently deep t o ascertain the reality. A thorough understanding of the divergence in the cultures of the Caribbean was therefore critical to the formulation and execution of an effective communications programme during the change process i.e. movement from Banco Mercantil to Republic Bank DR. Given the negative experiences of the immediate past, the employees and customers of Banco Mercantil were anxious for the presence of a professional organization with wide and diffused ownership, that would introduce systems and procedures to ensure efficiency, effectiveness, high levels of professionalism and business continuity. The regulators and employees alike were also determined to prevent a run on the bank and the consequential loss of jobs, while retaining and growing their existing customer base. Republic Banks good reputation as a sound and professional financial services provider in Trinidad and Tobago preceded it, and the Bank was well respected by the regulators, the small cadre of business and financial officials in the DR who knew of it, as well as by the employees who did their personal research on the Bank and its history and reputation. 2.6The Mood for Change -The Southern Eastern Caribbean The mood for change in the Southern and Eastern Caribbean is less enthusiastic than it is in the Dominican Republic. A survey conducted by NCB Grenada early in 2005 to test the banks corporate image revealed positive sentiments toward Republic Banks influence on the efficiency and general good performance of NCB, and mixed reactions to the possibility of a re-branding of the subsidiary. The underlying reason for this reluctance was the strong feeling of national pride and patriotism that continues to exist in the islands, for the reasons indicated earlier in this section. The reasons are more emotional than logical, and therefore more challenging to overcome, as branding is built to a greater extent on emotion and feelings, than it is on logic and reason. In spite of the strength of these sentiments however, there appears to be a listening to the possibility of change, as the Grenada survey indicated. A listening that Republic Bank should encourage as it contemplates a regional re-br anding of the group. 2.7The Environmental Landscape in the Dominican Republic The Dominican Republic is a Spanish speaking country in the Northern Caribbean bordered by the Caribbean Sea, the North Atlantic Ocean and Haiti. With a population of 8.8 million people, the Dominican economy has had one of the fastest growth rates in the hemisphere over the past decade. The country enjoyed growth in Gross Domestic Product (GDP) of more than 7% pre annum between 1998-2000. Growth subsequently plummeted as part of the global economic slowdown. Although the country has long been viewed primarily as an exporter of sugar, coffee and tobacco, in recent years the service sector has overtaken agriculture as the economys largest employer due to growth in tourism and free trade zones. The Dominican Republic suffers from marked income inequality; the poorest half of the population receives less than one-fifth of GNP, while the richest 10% enjoys nearly 40% of national income. Growth turned negative in 2003 with reduced tourism, a major bank fraud and limited growth in the US economy, the source of 87% of export revenues. The inflation rate based on 2003 national statistics is 27.5%, with unemployment being 16.5% and 25% of the population living below the poverty line. Predominantly Roman Catholic, the ethnic composition of the Dominican Republic differs from that of Trinidad and Tobago, with persons of mixed ethnicity comprising 73% of the population, whites 16% and blacks 11%. This ethnic composition was considered when formulating communication material related to advertising on the re-branding of Banco Mercantil. It will also be considered in the future in the production of standard external communication material such as mass media advertising for the Group. 3.Statement of Opportunity Given Republic Banks stated vision of being the â€Å"Bank of Choice in the Caribbean†, the onset of globalisation which has opened up hitherto inaccessible markets, the imminent commencement of the CSME and FTAA which would open up the Caribbean to large, powerful and influential business competitors, coupled with the aggressive stance of competitive forces within the Caribbean itself, there is an opportunity at this time for Republic Bank to reposition and re-brand its regional subsidiaries, beginning with Banco Mercantil, its subsidiary in the Dominican Republic. 4.Theoretical Perspectives This study embraces several theoretic concepts in bringing about the re-branding and repositioning of the Republic Bank Group and more specifically the re-branding of its Dominican Republic subsidiary, Banco Mercantil. The study utilises a number of theories in change management, strategic business planning and corporate identity analysis in orchestrating the required change. 4.1AC ²ID Test In analysing the corporate identities of Republic Bank Limited and Banco Mercantil the AC ²ID Test devised by Harvard Business School Professor, John Balmer was used extensively. The AC ²ID Test is a model used to assist companies in evaluating and understanding their corporate identities, to identify deficiencies and misalignments often arising from, but not limited to mergers and acquisitions, and to form the basis for realignment or correction of the misaligned corporate identities. †¢The Acid test is a model used to assist companies in evaluating and understanding identify deficiencies The test acknowledges that every organisation has more than one identity, and categorises these into five specific areas that help to shape the overall identity and eventually the image of the organisation. These identities are: ACTUAL IDENTITY this comprises the current, distinct attributes of the company i.e. what it does. COMMUNICATED IDENTITY what does the company communicate via Advertising, Public Relations, and Sponsorships? CONCEIVED IDENTITY Stakeholder Perceptions corporate image reputation how does the company appear to stakeholders? IDEAL IDENTITY Optimum Positioning based on current knowledge of the companys capabilities. DESIRED IDENTITY -Corporate vision from the perspective of the CEO and the Board of Directors. The AC ²ID Test was employed to evaluate and analyse the corporate identities of Republic Bank and Banco Mercantil in consolidating and guiding the process of changing the Banco Mercantil name and the adoption of the overarching brand, Republic Bank. 4.2Structures Influence on Corporate Identity In identifying a link or relationship between organisational structure/hierarchy and corporate identity, the work of Olins, Ind and Kammerer were explored and applied. Olins identified three basic types of visual architecture used by organisations namely, the monol

A Modest Proposal With A New Critical Approach Essay -- Johnathan Swif

A Modest Proposal With A New Critical Approach A Modest Proposal, by Jonathon Swift is very much an ironic persuasive essay. He is proposing the eating of babies as a way to help with poverty. Throughout the essay he makes many thought-out yet almost unthinkable arguments that support his proposal. You do however know he doesn't really want people to start eating babies. He is just trying to show a major problem in a shocking way. His arguments for the eating of babies are as follows: it would greatly reduce the number of poverty stricken people (especially children); it would give those same people income when they sold their children; the nation as a whole will have more money because of this new income; there would be more food for everyone (baby might even become a delicacy); people would save a lot of money by not having to support their children after the first year of birth; and finally, it would help out marriages since there would be less stress on the parents. These theories are stated and supported throughout Swift's essay. He uses the structure of the essay to help you get a good understanding of the material he is presenting. The basic structure of the essay starts out with him explaining the problem he plans to help solve, that Dublin is poverty stricken. There are too many beggars with way too many children. Next, he starts to subtly drop hints about his proposal. He explains that he is going to, "Humbly propose (his) own thoughts," and that he hopes they, "Will not be liable to the least objection."(Abcarian, 629) He continues by further explaining some of his proposal's benefits, then in a list fashion states the six main arguments for it. Swift then adds his last few reasons why people should consider h... ...t before he is about to say something horrible. This is ironic because it is not expected. The speaker has just totally changed his tone. The biggest use of irony is situational irony. The whole proposal is absurd and the speaker knows it. He is proposing the idea to show the larger picture. That there is no solution to this problem, and no one has any useful ideas. The eating of babies is utterly outlandish which is precisely why he chose it. The speaker of this modest proposal uses irony to create a tension that helps to convey a certain message. That message is that even though this may be a totally outrageous proposal, no one can complain or judge until they have a proposal of their own. Works Cited Fish,Tom. "The Literary Criticism." http://www.cumber.edu/litcritweb/# Lynch, Jack. "New Criticism." http://newark.rutgers.edu/~jlynch/Terms/newcrit.html

Pilgrimage for Christians :: Papers

Pilgrimage for Christians This question has a lot or arguments for both sides, which will be discussed here. The Christian Church itself is not entirely sure of whether or not pilgrimage should be practised, and different denominations have different views. Pilgrimage can help Christians a great deal. Pilgrims grow closer to God during pilgrimage and pilgrimages can inspire them to spread the word of God when they return from the trip. If there are having doubts over their faith in God, pilgrimages can make them feel close to God, and they can believe in him without doubt again. It is difficult to find arguments against pilgrimage in terms of what could be done in the time taken up by the trip, because pilgrimages do not take a long time now. A person's life could be dramatically changed by a pilgrimage and it could make them view the world in a completely different way, after only a few days of devotion to God. In defence of pilgrimage, it has happened for a very long time, since the start of the Christian faith, even though there is no reference to it in the Bible. Some branches of the Christian church, particularly the Roman Catholic church, judge matters on the Bible and on church traditions, which would make pilgrimage a good thing for the one reason that it has been going on for so long. There are also many reasons why pilgrimage is not considered a necessary thing for Christians to embark on. Some would argue that Christians' time should be spend helping people, preaching and encouraging other to adopt Christians beliefs. Some Protestants would also say that there is no real evidence of pilgrimage in the Bible, so it is not a Christian idea and should not happen. With the exception perhaps of the Holy Land, sites of pilgrimage are defined sometimes by only one witness who claims to have had a vision or a miracle. These sources cannot always be trusted, which makes some Christians critical of Pilgrimage. Others would argue, however, that